The Source

Monthly Magazine

Background

Elauwit Media had been rapidly expanding as a company, and their publications were increasing in number and circulation every quarter. The company saw a niche in the monthly magazine market, and they decided to launch "The Source," a magazine dedicated to being your source for "family, home, community, and life."

Approach

Beginning with an analysis of the target demographic as well as the competitive landscape, [whitepenny] worked with Elauwit Media to define a personality for their new magazine. A logo was developed and a magazine style guide was created that delivered the appropriate strategy for the magazine's identity. In addition to building out the styles for each of the magazine's unique sections, [whitepenny] worked with the company on a monthly basis to design the cover and feature for each edition.