Pinsetter Bar & Bowl

Bowling Alley / Restaurant

Background

Following in the footsteps of the successful upscale bowling alleys Lucky Strike and North Bowl, the owners of Pinsetter (at the time an unnamed idea) engaged [whitepenny] to help them develop a full brand for their concept - beginning with naming the establishment.

Approach

The name, which harkens back to the days when the pins were hand set by a “Pinsetter,” also plays to the vintage style of the interior. Beginning with a company logo, brand development ranged from menus to print advertisements and grew alongside the business - so as to give the company a chance to evolve based on the demands of its customers. By strongly promoting the upscale bar / lounge, Pinsetter has been able to fulfill its promise: “This isn’t bowling, this is Pinsetter.”