MCFA

Consultants

Background

MCFA approached [whitepenny] with a very common issue: the company had begun to see amazing success, but its founders had no idea why. The company was experiencing record growth but had clearly outgrown its small, start-up image. In addition, as the company was rapidly expanding, the owners felt as though they were growing further away from being able to define what exactly the company does.

Approach

Our initial analysis highlighted a few crucial issues, the first of which being that the company had a very disjointed understanding of what it was. Our sessions focused primarily on helping MCFA uncover, and put into words, the company that it had become (as well as the company that it wanted to be). While currently framing themselves as an "infrastructure and energy" company, it became readily apparent that the company had grown into something much greater. MCFA was a team of problem solvers. With this new strategy in place, the company was able to reframe its entire business structure (both internally and externally). MCFA could now communicate with its clients in a different capacity (one that backed up the role that it was already playing) as well as reinvigorate its staff around a common mission and approach. With these building blocks in place, a new visual identity was introduced that allowed MCFA to project the company that it had become. A new logo and website were developed, each focused on delivering the company's brand promise: a small company with big ideas.