Fellowship Imaging

Diagnostic Imaging

Background

Fellowship Imaging had developed a very specific approach in their market, and the company approached [whitepenny] to help them present a brand that was as clear in vision as the company was in message. Focused on bringing the imaging world into "modern times," the concept for Fellowship Imaging was developed by physicians and radiologists who saw a huge disconnect between what this industry is and what it says it is.

Approach

Our initial research only futhered the idea that was submitted about the niche that existed in this market. So many of Fellowship's key competitors weren't positioned to be leaders in the industry because they looked as though they were stuck in a dated mode of doing business - from their committment to their technology to their committment to their overall image. Fellowship wanted to leverage quite the opposite and focus on its contemporary approach to technology, service, and branding. Beginning with the company's visual assets, [whitepenny] developed a communication platform for Fellowship Imaging that was aimed direclty at delivering on these messages. The center opened to immediate success and quickly took hold as the clear leader in the field.