Elauwit Media

Newspaper Publications

Background

Elauwit's story is a great one - because of sheer perseverance and dedication, a small media company had been consistently slaying the giants of the newspaper industry and wanted brand materials that conveyed this sense of something fresh, unique, and different in a land of dinosaurs. In the midst of doomsayers and falling stars, Elauwit felt new, and it's new approach was something that advertisers really liked. By developing local papers that were provocative, timely, and focused on the individual uniqueness of each town, Elauwit created immediate successes, and advertisers soon followed. Elauwit's question was this: how do you encapsulate all of these ideas into a Media Kit, a website, or a business card?

Approach

Incorporating Elauwit's motto of "Everybody Gets It, Everybody Reads It," [whitepenny] helped Elauwit position themselves as the different new kid on the block. This included a Media Kit that deconstructed what a media kit “should” be. Using an oversized sleeve and individual cards to fit the sleeve, the media kit is at all times revolutionary in design, functional, and inexpensive to change. In addition, a small, non-threatening website was created that did one thing and one thing well: convey a sense of community and helping advertisers become a part of it. The result? Elauwit became the second fastest growing company in South Jersey in 2006, and they continue to be the must-read publications for six (and growing) local towns.