Bridal Body

Holistic Fitness

Background

As any married person knows, a marriage ceremony is a magical engagement, a magical ceremony, and a truckload of hard work in the middle. And during the dizzying months of flower choices, food tastings, and where to sit Uncle Leo discussions, it's easy to forget that you want to look and feel your best on that day. Oftentimes, however, it's the very thing that many often overlook. Bridal Body asked [whitepenny] if there was a way to get people to put their health and well being on that seemingly endless to-do list. Never ones to back away from a challenge…

Approach

We realized very early on that the only way we would be able to position this company effectively is if we got into the psyche of a bride to be. And despite everything that had to be done, ordered, or planned, the thing that every bride seemed to want is for her guests to feel comfortable, and for her to feel comfortable in the process. By positioning the health and confidence of the bride as a major contributing factor to how the night goes, we were able to flip the to do list on its head. Bridal Body was positioned as a necessity - a fundamental piece of the process that will go a long way to help you achieve "Balance on your Wedding Day" (their newly developed tagline).